Markets

MARKETS

Many in the industry are calling connected eyewear “the next big computing platform.”  Market research firm Digi-Capital predicts the total AR market could reach $90 billion by 2020:

Augmented Reality Virtual Reality Revenue Share 2020

Goldman Sachs agrees that the potential market could be huge, stating, “…we believe VR/AR has the potential to spawn a multibillion-dollar industry, and possibly be as game changing as the advent of the PC.”

In the near-term, PWC notes “AR-enabled smartglasses offer a significant opportunity in enterprise computing through hands-free access to contextual information optimized for workers engaged with the physical world.”

There are several current headset makers in the market, including ODG, Atheer, Epson, Meta and Daqri among others.  The largest and most well-known (currently), however, is Microsoft, with their Hololens headset.  Each of these is initially supplying into somewhat niche market spaces with plans to expand more universally over time.   To reach mass consumer adoption, headsets will have to be thin, light, fashionable, and low cost.  Our aim is to enable this consumer adoption with our HoloMirrorTM technology.